Gold Standard

Born out of a prohibition era front for the sale of alcohol, Gold Standard has a long history of defiance. Today, Gold Standard challenges expectations of what ginger ale is and should be. This company sets itself apart from its competitors by using only the highest quality ingredients. As such, the packaging reflects the exclusive and high end nature of the product itself.

 
 

  • Create an elevated soda brand that sets it apart from competitors.

  • Concept, branding, design, packaging

  • Illustrator, photoshop

 

  • Gold Standard's bottle cap featuring the logo. The golden cap and logo design are meant to represent a coin.

  • The design gives a nod towards the 1920's era while balancing the design with a fresh approach for modern audiences.

  • Gold Standard's delivery vehicle. Just like the packaging, this truck stands out from its competitors and is a dynamic advertisement for this unique company.

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