Dæg

Dæg /dæj/ day is a company founded on the principles of quality, sustainability, and accountability. With Dæg, you get the promise of a great product and a clean conscience.

 
 

  • Create sustainable but protective packaging for light bulbs

  • Concept, design, packaging

  • Illustrator, Photoshop

 
 

The logo adapts the ancient Nordic rune, "dagaz," which means both "dawn of a new day" and "the place night ends and daylight begins." Dæg is an industry leader in sustainability and is therefore constantly on the cutting edge of sustainable solutions and technology. Dæg lightbulbs are of the highest quality, bringing sunlight into homes since 2012.

 
 

Easily stackable and protective packaging with a minimal carbon footprint.

The cardboard packaging and all-natural inks are completely biodegradable. No plastic means less harm to the environment.

 

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